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To view the resulting map, click here.Ĭheck out this blog to learn how to add demographics to your existing data and boundaries. This technique provides me additional insight about an area, and can help me make more informed business decisions. In about 5 minutes, I was able to explore an area unfamiliar to me, and gain insight about the people living in that area. I can see from the map that in general, areas of wealth are proposed to have the most significant population growth in the next 5 years. I adjust the color ramp and symbol size using techniques from the blog “ 6 Easy Ways to Improve Your Maps” to produce the following map:įrom this map, I am able to easily pinpoint areas of wealth by the largest square sizes, and areas of significant population growth by the squares with the brightest green color. Hone your creativity with the power of Creative Cloud Express. Let Creative Cloud Express be your mind map design expert. There are endless creative opportunities to share your mind map with your audience.

I am most interested in seeing areas of high income and future population growth, so I select these two attributes. Make your map blank to use as a handout, or fill it out yourself and include custom icons and colors of your choice. Once the layer is available, I choose the Change Style option to explore the data. The ease, low cost, and flexibility of the Enrich Layer tool are my preferred option, so I choose to continue.
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I check how many credits this analysis will consume using the “show credits” option, and I compare that to the time it would take me to download similar data from a website, convert it to a layer, find the attributes I might want to explore, and then accept the geography availability. I create an intuitive title for my new layer, and I make sure to select the “use current map extent”. I choose Apply when I am done selecting my variables. Using the Population and Income categories, I choose variables that will help me understand the people living in this area. I click on Select Variables to see the Data Browser, which categorizes thousands of demographic variables available for the United States. I can see that these are Authoritative boundaries, so I choose to use the USA Census Block Group Areas layer. Since I do not have these boundaries, I select the “Choose Living Atlas Analysis Layer”. When I want to simply see the demographics of an area, I choose block groups, because they provide the smallest and most detailed geographic boundaries. Once I have my area of interest on the map, I chose the Analysis option at the top of the page, expand Data Enrichment, and select Enrich Layer. Tip: Looking for demographic data outside the USA? See the available countries here. Why? A neutral basemap makes demographic maps easier to interpret and understand. I always change the basemap to a neutral basemap such as the Dark Gray Canvas. For this example, I will go to western LA, because I am interested in exploring growth and income in this area. Using the search bar within the map, zoom to any area you are interested in exploring. Step 2: Go to an area you are interested in

Sign in to ArcGIS Online and click on “Map”
